Entertain them first.
The influencer sphere is a highly saturated media zone in 2025. We liken it to a highway with a billboard every 100 meters, only you do not have the captive audience a highway would. No one is on Instagram against their will… This means its our job to give them something of value, something entertaining that just happens to have your product in it. Especially with a micro influencer, it’s not enough to just show the product. You have to catch their eye and give them a story to appreciate. This was the goal with the film. Authenticity through lifestyle and entertainment through production value.
Stills
With limited ability to add context, stealing attention with still photos is a whole different monster. This requires innovation and an immediate hook that isn’t ignorable.
Considering the influencer is a photographer himself and his followers are mostly Norwegian photographers, we wanted to try something uncommon using technique as the hook. We created a mini-golf motif in our studio to give a realistic yet fun and canny interpretation of golf photography. To compliment this, we took a trip to a local golf course and brought our studio lights with us to put tons of focus on the products.
