Chaos and design; ice driving with Polestars.
POLESTAR
Focus on Fun
The idea behind the event was simple: Drive your Polestar on ice! Split over two days, our attention was divided between two tasks. The first task was purely to document the fun; the laughs, the smiles, the panic, the action… We pointed our cameras at the action and moved from spot to spot to make sure we covered it all.
Between the influencers and the attendees, action was in abundance and from it we got a selection of still photos and an event film.
Neurons
What happens to the brain when you’re driving at your limit? That was the goal of the second half of this project. Polestar invited science-based market research company Neurons to come test this hypothesis on the ice. Our job was to tell the story of the experiment in a way that makes the concept enjoyable and the data easily understandable.
We did this through both a film with simple annotations and a collection of still photos.
